Marketing Makes the Difference.
The Ballesteros Marketing strategies showcase how your home is unique with curated storytelling that results in record breaking sales.
Let us tell your story.
The BG Marketing Sells Homes
The combination of our marketing, technology, and skilled negotiations can achieve the highest price the market will bear with a smooth and seamless transaction. We are advisors to our clients, helping them make the best decisions to maximize the return on their homes and build their investments.
1 | Meet for a Personalized Home Assessment
Upon working together we will tour your home and interview you and your family to uncover all of the unique attributes of the property to help us develop a strong marketing storyboard. Questions include: What made you choose to live in this house? What makes your property special? What is your favorite part of the home? Uncovering this inside information will help us position your property to appeal to top tier potential buyers.
2 |Review Market Data and Conditions
Maximizing your investment is crucial to a successful outcome. The Ballesteros Team conducts extensive comparative research to ensure we are selling your home for the best price based on its condition and the local market conditions.
3 | Home Staging & Preparation
In addition to market research and overall consultation, we will walk through your home room by room with you and assist in the staging process to prep for our photographer. Should you request a professional stager with furniture, we work with the best in the business. We will make sure your property looks its absolute best to appeal to buyers in order to get it sold at top value.
4 | Let's Advertise Your Home
Our approach includes a targeted digital marketing strategy, social media & traditional print advertising, email marketing and personalized 1 to 1 outreach to the right buyer. Learn more about our marketing here.
5 | Open Your Doors
Our open houses are the most talked about in the business. We offer unique experiences to generate buzz surrounding your home and create a sense of urgency and potential fear of loss if buyers don't act on their interest in your home.
6 | Close & Celebrate!
We handle the title, closing services, and inspection to make sure the closing of your home goes smoothly. Then we celebrate!
Our Success Tells the Story
SOLD | 32522 Azores, Monarch Beach | $1,750,000
Previously listed with another agent for 142 days at $1,750,000. We took the listing and identified the issue and recommended the seller hire a staging company for $7500. Property sold for $1,850,000 generating an extra $100,000 for the seller within only one week of being on the market.
SOLD | 2524 Duarte, Laguna Beach | $2,945,000
Sold for 98.3% of the listing price through our marketing efforts after the home was previously listed with another agent for 84 days. Represented the buyer and seller.
SOLD | 950 Hillcrest, Laguna Beach | $3,950,000
Sold for $25,000 over the listing price in just 10 days. The seller received multiple offers and got to cherry pick the buyer with not only the highest price, but the best terms as well. Represented the buyer and seller.