Your Home is Unique, Let us tell the story.
The Ballesteros Group has a dedicated marketing team where we develop a multi-faceted marketing plan specific to your home. We develop unique strategies to ensure your house stands out and our methods have proven to set record sale prices.
Our marketing plan targets local, national and global markets. Our proprietary systems to actively seek out your buyer is what differentiates us from our competition. We partner with the world’s most renowned luxury real estate companies that help garner awareness surrounding your property, ensuring it is seen by the wealthiest home buyers from around the globe.
A Proven Track Record
18x
More Closed Sales than the average agent
#1
Ranked Small Team in OC for Coldwell Banker
60%
Of our business is from Past Clients & Referrals
$191M
Closed Sales in 2020 – 2021
Visuals are Key
We work with elite photographers who specialize in real estate imagery. The team will develop a photo plan to capture the best features of your property. We combine drone and twilight technologies with high-definition photography to create a photo essay used for the listing, social media pushes and marketing materials. The collection of images gives potential buyers an inside look of the home and provides them with the ability to imagine living there before setting foot in the house.
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Content Marketing
Studies show that email marketing is 40% more effective than social media. While we use both to capitalize for maximum exposure, we take great pride in our newsletters that focus on our properties, real estate guidance and regional updates. We have an engaged list of over 9000 high quality potential buyers, clients and brokers.
Events
We create memorable experiences at our Open House events. We collaborate with local businesses to orchestrate out-of-the-box showings. Examples include: highlighting your beautiful kitchen with samples from a new restaurant, wine tastings on your beautiful balcony, and vintage jean shopping in your walk-in closet. These strategies result in maximum exposure while ensuring your property stands out amongst the rest in the area.
Print Advertising
Print advertising plays a big role in our marketing campaigns and creates a cohesive story surrounding your property while elevating it to luxury status. Print collections include:
Multi-page brochures
Custom Mailers to a targeted audience
Open House Handouts
Regional Print Ads
Every single Ballesteros Group marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.
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Coldwell Banker Global Network
Aided by state-of-the-art Coldwell Banker technology, we are strategically connected to the market's entire brokerage community.
Emails That Make An Impression
We own a database of High-Quality Buyers. An expansive network of clients, realtors, and potential buyers will receive visually appealing and relevant marketing about your listing.
Email marketing is up to 40 times more effective than social media.
We respect your inbox. We only send interesting and relevant emails.